The Work Advertising
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Apr 30, 2024

‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan

This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.

This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.

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