Reem Makari
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IAS launches 'Election Lab' to help marketers ...
With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
Google is fully embracing its AI era
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.
Apple to integrate ChatGPT into the next iPhone ...
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
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Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
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The Coca-Cola Company announces 5-year AI partnershi...
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
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Advertisers are not fully prepared for the demise ...
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
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