CAMPAIGN 360: Subway’s APAC marketing leader candidly discusses how regional and local marketers can shape global campaigns based on customer feedback and identifies where Asia can lead.
The award-winning creative director joins AKQA from TBWA Hakuhodo in a bid to connect the WPP design-led innovation agency more strongly to Japanese culture.
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.