The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
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How the content engine’s holistic, agile, and flexible approach is key to future-proofing brands.
Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.
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The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
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With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
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