Marketing
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Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff
Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.
Agency Report Card 2023: FCB
A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.
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Alibaba, Tencent beat forecasts with strong results
Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.
Sports marketing has lost its authenticity
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
Company has lost crown as most valuable agency group since 2018.
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Asia-Pacific Power List 2024: Hikaru Adachi, FamilyMart
Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history.
Asia-Pacific Power List 2024: Jayen Mehta, Amul
Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.
Asia-Pacific Power List 2024: Hanks Lee, AS Watson Group
A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing
Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board
Despite helming the marketing department for just one year, Lim is already making strides at STB by leveraging innovation and partnerships to cement the city-state's global destination status.
Asia-Pacific Power List 2024: Yoshiaki Okabe, Shiseido
Blending his expertise as both a technologist and marketer, Okabe is spearheading innovation at Shiseido with a focus on personalisation and consumer engagement.
Asia-Pacific Power List 2024: John Toomey, Marriott International
His strategic vision, customer-first focus, and commitment to organisational excellence have been instrumental in supercharging regional growth as Marriott International capitalises on sustained international travel demand.
Asia-Pacific Power List 2024: Uma Ramanan, Lego
With over twenty years of experience in marketing, Ramanan’s time at Lego has been marked by the building blocks of hard work with a hint of play.
Asia-Pacific Power List 2024: Sri Widowati, Danone
Widowati leads a marketing team that focuses on consumer education and local-market customisation, which have been instrumental to the success of Danone brands in Indonesia amid inflation.
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
Asia-Pacific Power List 2024: Stuart A Spencer, AIA
Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.
Asia-Pacific Power List 2024: Tatsuya Okamoto, Ajinomoto
Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.
Asia-Pacific Power List 2024: Stephanie Ng, HSBC
In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.
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